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MUPD 200. Introduction to Music Marketing.

Credits: 3
Offered by: Music Research (Schulich School of Music)
Terms offered: Winter 2027
View offerings for Winter 2027 in Visual Schedule Builder.

Description

Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

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