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RETL 409. Digitization of Retailing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.
  • Prerequisite: MGCR 352

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