RETL 611. 360-Degree Customer Insight .
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RETL 611
360-Degree Customer Insight
.
Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.
Description
Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.
- Restriction: Open only to masters' students within the Desautels Faculty of Management.
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