RETL 611. 360-Degree Customer Insight .
Credits: 3
Offered by: Management (Graduate Studies)
Terms offered: Fall 2025
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Description
Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.
- Restriction: Open only to masters' students within the Desautels Faculty of Management.