RETL 631. Digital Media Marketing.
Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.
Description
Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications.
Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media
campaigns and monitoring their performance.
- Restrictions: Open only to Master's students within the Desautels Faculty of Management