Entrepreneurship (Gr. Cert.) (15 credits)
Note: This program is not currently offered.
Offered by: Management & Entrepreneurship
Program credit weight: 15
Program Description
This Graduate Certificate program is designed for students with a Bachelor of Commerce who are interested in starting a business of their own. The program provides a thorough understanding of what is required to start and maintain a sustainable venture, with a specific focus on the needs of contemporary entrepreneurs. This includes adapting to various circumstances in a world where business and the global marketplace are rapidly changing, emphasizing modern approaches to entrepreneurial practices.
In addition to the admission requirements stipulated for Graduate Certificates, students must have a Bachelor of Commerce degree with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.
Required Courses (12 credits)
| Course | Title | Credits |
|---|---|---|
| CEN2 500 | New Venture Formation. | 3 |
New Venture Formation. Terms offered: this course is not currently offered. Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored. | ||
| CEN2 506 | Financing Startups and Ventures. | 3 |
Financing Startups and Ventures. Terms offered: this course is not currently offered. Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered. | ||
| CEN2 510 | Practical Entrepreneurship Management. | 3 |
Practical Entrepreneurship Management. Terms offered: this course is not currently offered. This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term. | ||
| CGM2 520 | Sales Management and Negotiation Strategies. | 3 |
Sales Management and Negotiation Strategies. Terms offered: this course is not currently offered. Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies. | ||
Complementary Course (3 credits)
3 credits selected from:
| Course | Title | Credits |
|---|---|---|
| CGM2 610 | Project Management: Tools and Techniques. | 3 |
Project Management: Tools and Techniques. Terms offered: this course is not currently offered. Analysis of the development, scheduling, and planning of projects in both public and private organizations. Focus on theories of project management from initiation of a project to close-out. Exploration of project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics applicable to projects of various sizes, types and degrees of complexity. | ||
| CMIS 530 | Digital Analytics and Targeting. | 3 |
Digital Analytics and Targeting. Terms offered: this course is not currently offered. Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends. | ||
| CMIS 544 | Digital Marketing Automation, Planning and Technology. | 3 |
Digital Marketing Automation, Planning and Technology. Terms offered: this course is not currently offered. Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control. | ||
| CMIS 549 | Digital Media and Search Engine Optimization. | 3 |
Digital Media and Search Engine Optimization. Terms offered: this course is not currently offered. Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance. | ||
| CMS2 621 | Applied Management Statistics. | 3 |
Applied Management Statistics. Terms offered: Summer 2025 Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting. | ||
| CPL2 524 | Introduction: International Business. | 3 |
Introduction: International Business. Terms offered: this course is not currently offered. This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management. | ||
Or any other 500- or 600-level course offered and approved by Career and Professional Development.