CGM2 520. Sales Management and Negotiation Strategies.
Credits: 3
Offered by: Management & Entrepreneurship (School of Continuing Studies)
Terms offered: Fall 2025
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Description
Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline
selling as well as B-to-B and B-to-C models. Business negotiation strategies.