CMDC 642. Social Media & Community Management in Multilingual Contexts.

Creating and adapting social media content to different locales and engaging and managing online communities in a multilingual context. Focus on developing online identity and presence, and promoting products or services or disseminating information by creating, curating and managing written and visual content on various social media platforms to promote user engagement. Overview of how to adapt content for different digital platforms and locales. The role of a community manager in building, growing and managing multilingual online communities is analyzed.