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CMR2 691. Marketing Strategy.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.

Description

Development of a complete strategic marketing plan including the allocation of resources. Formulation of a marketing strategy for real-world cases.
  • Prerequisite(s): Departmental approval required.
  • Restriction(s): Not open to students who have taken CMR2 570.

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