MRKT 451. Marketing Research.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2025, Winter 2026
View offerings for Fall 2025 or Winter 2026 in Visual Schedule Builder.
Description
Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
- Corequisite: MGCR 272
- Prerequisite (Continuing Education): MGCR 273
- Prerequisites: MGCR 352 and MGCR 271