Due to technical difficulties with the Course Catalogue, students should confirm course availability with Visual Schedule Builder (VSB) and Minerva. In cases where the Course Catalogue differs from these systems, VSB and Minerva should be considered the source of truth.

MRKT 657. Customer Insights.

Credits: 3
Offered by: Management (Graduate Studies)
Terms offered: Summer 2026
View offerings for Summer 2026 in Visual Schedule Builder.

Description

Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

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