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MRKT 674. Retail Analytics.

Credits: 1.5
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

This course will cover the following topics: loyalty program data analysis, assortment planning and category management, market basket analysis, Store location and trade area analysis, and forecasting and buying decision.
  • Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

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