Offered by: Management & Entrepreneurship Degree: Graduate Certificate in Entrepreneurship
Program Requirements
Ce programme menant à un certificat de deuxième cycle s’adresse principalement aux étudiants titulaires d’un baccalauréat en commerce qui souhaitent lancer leur propre entreprise. Le programme permet de bien comprendre comment lancer et faire évoluer une entreprise viable, en ciblant tout particulièrement les besoins des entrepreneurs d’aujourd’hui. Il aborde notamment l’adaptation aux situations variées qui prévalent dans un monde où les entreprises et le marché mondial connaissent une évolution accélérée, et il met l’accent sur l’apprentissage d’approches modernes des pratiques entrepreneuriales.
En plus de satisfaire aux critères d’admission aux certificats d’études supérieures, les étudiants doivent être titulaires d’un baccalauréat en commerce avec une MPC minimale de 3,0 sur 4,0 ou une MPC de 3,2 sur 4,0 pour leurs deux dernières années d’études à temps plein.
Required Courses (12 credits)
Course List
Course
Title
Credits
CEN2 500
New Venture Formation.
3
New Venture Formation.
Terms offered: this course is not currently offered.
Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Terms offered: this course is not currently offered.
Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
Terms offered: this course is not currently offered.
This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Terms offered: this course is not currently offered.
Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline
selling as well as B-to-B and B-to-C models. Business negotiation strategies.
Terms offered: this course is not currently offered.
Analysis of the development, scheduling, and planning of projects in both public and private organizations. Focus on theories of project management from initiation of a project to close-out. Exploration of project life cycle, planning,
scheduling, implementing, monitoring, controlling, close-out and ethics applicable to
projects of various sizes, types and degrees of complexity.
Terms offered: this course is not currently offered.
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Digital Marketing Automation, Planning and Technology.
3
Digital Marketing Automation, Planning and Technology.
Terms offered: this course is not currently offered.
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms offered: this course is not currently offered.
Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Terms offered: this course is not currently offered.
This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
