Japan Management (Non-Thesis): Marketing (M.B.A.) (57 credits)
Offered by: Management (Desautels Faculty of Management)
Degree: Master of Business Admin
Program credit weight: 57
Program Description
**This program is no longer accepting new students.**
The McGill MBA Japan program of the Desautels Faculty of Management of McGill University is the leading MBA program in Japan, and one of the leading weekend programs in Asia. Designed for working people with several years of experience, the McGill MBA Japan program allows you to complete a Master of Business Administration program on weekends, without leaving employment.
Based on McGill’s world-leading Integrative MBA Curriculum, the MBA Japan program allows you to complete a full MBA by studying two weekends per month in as little as 20 months. Taught by world-leading professors from McGill’s home campus, the MBA Japan attracts highly qualified students from Japan and around the globe.
The Marketing Concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships.
Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.
Required Core Courses (21 credits)
All M.B.A. students must complete the following core courses:
| Course | Title | Credits |
|---|---|---|
| MGCR 629 | Healthcare Leadership. | 1 |
Healthcare Leadership. Terms offered: this course is not currently offered. An introduction to the leadership challenges of the 21st century in a rapidly changing global environment at the intersection of business and society. | ||
| MGCR 650 | Business Tools. | 2 |
Business Tools. Terms offered: this course is not currently offered. An introduction to the practical usage of standard business tools and frameworks. | ||
| MGCR 651 | Managing Resources. | 4 |
Managing Resources. Terms offered: this course is not currently offered. An introduction to the challenges of acquiring and developing various resources in the firm, including financial capital, human talent, and information technology. | ||
| MGCR 652 | Value Creation. | 4 |
Value Creation. Terms offered: this course is not currently offered. Offers a comprehensive overview of the value creation process in business sectors by exploring the inter-relationships among the partners in the value chain. | ||
| MGCR 653 | Markets and Globalization. | 4 |
Markets and Globalization. Terms offered: this course is not currently offered. A review of macro-environment in which firms compete, and the linkages which exist between the domestic and global economies. Topics such as trade, fiscal and monetary policy, interest rates, exchange rates, and balance of payments will be covered. | ||
| MGCR 661 | International Study Experience. | 6 |
International Study Experience. Terms offered: this course is not currently offered. The process of internationalization as well as managing an enterprise/organization in an international setting. Students will participate in an organized study trip outside of Canada, to a city with significant international business. | ||
Required Concentration Courses (6 credits)
Students choosing the Marketing concentration must complete these required courses:
| Course | Title | Credits |
|---|---|---|
| MRKT 657 | Customer Insights. | 3 |
Customer Insights. Terms offered: this course is not currently offered. Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs. | ||
| MRKT 658 | Marketing Intelligence. | 3 |
Marketing Intelligence. Terms offered: Summer 2025 Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed. | ||
Complementary Courses (30 credits)
9 credits selected from the following courses toward the concentration:
| Course | Title | Credits |
|---|---|---|
| MRKT 645 | Winning at Brands. | 3 |
Winning at Brands. Terms offered: this course is not currently offered. This course is designed to convey the structures, frameworks and evolving best practices of effective brand management. Core brand management techniques examined include launching new brands, rehabilitating damaged brands and various brand extension options. The valuation of brands and the development and optimization of brand equity profiles are also covered. | ||
| MRKT 652 | Competitive Marketing Strategy. | 3 |
Competitive Marketing Strategy. Terms offered: this course is not currently offered. Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios. | ||
| MRKT 655 | Marketing Planning. | 3 |
Marketing Planning. Terms offered: this course is not currently offered. The design and implementation of marketing plans. Emphasis on management decision- making; approaches and techniques for formulating marketing objectives; identifying alternate strategies; preparing the marketing plan; implementing and controlling the plan. | ||
| MRKT 690 | Advanced Topics in Marketing 1. | 3 |
Advanced Topics in Marketing 1. Terms offered: this course is not currently offered. Current topics in marketing. | ||
The remaining 15 credits of courses are chosen from 500- and 600-level courses offered by the Faculty.
6 credits from the following:
| Course | Title | Credits |
|---|---|---|
| BUSA 650 | Internship. | 6 |
Internship. Terms offered: Summer 2025 An on-the-job experience in a corporation or organization supervised by an academic faculty member. | ||
| BUSA 651 | Practicum. | 6 |
Practicum. Terms offered: Summer 2025 A practical project which provides an opportunity to explore and recommend solutions to a business issue within a corporation or organization. | ||